media literacy 101

caterina.net recently wrote about a great exercise testing the power of branding. a group of people were asked to draw well-known logos, completely from memory.

of course, ann and dabney wanted to find out how they'd do. they each came up with a list of companies, and both jotted down their immediate impressions. ann's are on the left; dabney's show up on the right-hand column.


this was an easy one. it took ann a minute to visualize it, but it was easy after that.


again, pretty straightforward. although, ann's does look like a peacock.


this logo was easy to remember, but a little hard for dab to get just right.


ann had a good sense of this to begin with, although she might have conflated two car logos. obviously, dab had no clue.


dabney had a vague idea of what it should look like. this time, ann had no clue.


this is quite pathetic.


here are the results from the original exercise. the peugeot ones are pretty funny.